Ingredients matter most


Husband and wife team Andrew and Sarah Gordon created Square Organics after discovering the secret to fix Sarah’s chronic asthma: removing inflammatory foods like gluten, dairy, soy, and processed sugars from her diet. Unable to find foods in the market with those qualities–and at the same time delicious, nutrient-rich, and additive-free–they created a product in response. The Gordons launched Squarebar at Expo West in 2012, and Squarebar quickly became a fan favorite, gaining a following among the health-conscious and a social media staple of health, food, and lifestyle bloggers.

Squarebar can be found nationally in well-known retailers such as Whole Foods, Costco, the Vitamin Shoppe, Mother’s Market, Jimbo’s Naturally, and Pharma, as well as through its online outlets.


  • In a $6B+ bar category, Squarebar also aligns on an attributes level with large, fast-growing markets (e.g., organics)


  • Topline distribution back to Not For Sale on all gross revenue.
  • Squarebar is committed to leveraging its increasing market demand to increase “impact sourcing” of ingredients in exploited and at-risk communities where Not For Sale works–creating employment and other opportunities.